Inside of a entire world the place tech CEOs frequently retain meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that handful of dare to tread. Because the co-founder and CEO of Scentbird, one of many major fragrance subscription services in North The us, Mariya has demonstrated herself to generally be a ahead-pondering company chief. But past her good results in the company entire world, she has also emerged as a spiritual guidebook and intuitive Trainer, a transformation she shares overtly by her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova Among the most unconventional—and compelling—figures in the fashionable entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s organization job took flight in 2014 when she co-founded Scentbird, an organization made to make designer fragrances more available through a every month subscription product. Modeled soon after Netflix, but for perfume lovers, Scentbird promptly became a go-to System for fragrance discovery. Below her Management, the business grew to provide in excess of 700,000 subscribers, providing usage of a lot more than 800 fragrances from significant world-wide manufacturers.
With a powerful foundation in brand tactic, provide chain logistics, and advertising and marketing, Mariya productively captivated venture money, participated from the Y Combinator accelerator, and served Scentbird scale right into a $100M+ revenue organization. She later on expanded her portfolio with Deck of Scarlet, a beauty brand name, and Drift, an auto fragrance enterprise.
But although her status in the startup entire world was soaring, Mariya was quietly undergoing a spiritual transformation that may before long spill into the general public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Strength perform, meditation, and intuitive channeling. As she deepened her spiritual apply, she commenced generating material to assist others take a look at their very own consciousness, ultimately launching her YouTube channel “That is Mariya.”
The channel, which now has more than one hundred,000 subscribers, characteristics a variety of information—guided meditations, soul healing procedures, chakra operate, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply personal. She invites her viewers to attach with themselves, the divine, as well as unseen energies that shape our each day life.
Her followers generally describe her material as transformative, and he or she has cultivated a deeply loyal spiritual viewers through consistent engagement and authenticity.
Controversy on the Crossroads of Identification
Although several have embraced Mariya’s dual identification, Other people have raised eyebrows—significantly as her metaphysical beliefs have grown to be extra publicly seen. In 2024, a characteristic through the Enterprise of Manner spotlighted the tension involving her roles being a tech CEO as well as a spiritual Instructor.
A few of Mariya’s statements—such as reviews on substitute therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and in some cases previous collaborators. A number of natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social media marketing community forums debated the appropriateness of her beliefs in relation to her Management posture in a mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are private and provided under her to start with name only, intentionally divided from her Specialist identity. Nonetheless the controversy opened up a broader dialogue about no matter whether community figures can—or must—compartmentalize their beliefs from the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While many founders attempt to maintain an image of neutrality, she has picked out to indicate up as her full self. This standard of transparency is often both magnetic and polarizing.
On just one hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an sector generally targeted exclusively on scale and tactic. On another, her outspokenness about spiritual topics invites scrutiny, especially in an era when on the internet written content can immediately go viral and provoke powerful reactions.
Nevertheless, Mariya’s approach speaks into a deeper cultural shift. As more people investigate wellness, consciousness, and private growth, figures like her—who bridge the spiritual and substance worlds—may become much more widespread, not a lot less.
Businesswoman. Mystic. Influencer.
Together with jogging her businesses and YouTube channel, Mariya has constructed an ecosystem of spiritual offerings. She hosts retreats, features personal channeling classes, sells spiritual applications, and it has even released a e book titled 72 Keys to Manifestation. She’s in essence produced a parallel company in the spiritual Place—totally independent from her purpose at Scentbird, however equally as structured and scalable.
Her spiritual manufacturer, like her attractiveness model, is global, polished, and knowledge-pushed. It’s distinct that Mariya applies the exact same level of target and creativeness to both of those spheres of her existence. Irrespective of whether top a crew of developers or channeling divine Electricity for just a guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises important questions about identity, leadership, and public lifestyle. Can a tech CEO also be a mystic? Ought to small business leaders share their private beliefs with the public? What takes place when People beliefs problem typical norms?
Regardless of the answers, Mariya continues to walk her route unapologetically. She signifies a different era of business owners—ones who aren’t frightened to become complicated, spiritual, and multidimensional. Her boldness might cost her some partnerships, but it also earns her admiration from those who benefit real truth above conformity.
In the end, Mariya Nurislamova isn’t just redefining what this means to get a CEO. She’s redefining what it means to generally be total.
Mariya Nurislamova lives at the intersection of logic and instinct, enterprise and spirit, Management and vulnerability. Her story is a Daring testament to residing authentically, even if that authenticity comes along with chance. As she continues to develop her dual empire—both equally earthly and cosmic—she invites us all to consider what it means to steer with soul.
No matter whether the thing is her like a visionary or a provocateur, something is definite: Mariya Nurislamova just isn't worried to break mariya nurislamova the mildew.